Last Tuesday, we were at the reveal of Magnum’s latest flavor – RED VELVET!
I am a big, big fan of good red velvet cakes and cupcakes, and personally, this is my favorite Magnum flavor.
MAGNUM RED VELVET REVEAL
The reveal was held at the private club Manila House in BGC, and hosted by Raymond Gutierrez.
The New Magnum Red Velvet has a very creamy red velvet ice cream base – trust me, it is way creamier than the other flavors I have tried before. Mixed in with the red velvet ice cream bar is a rich cream cheese flavored swirl. The whole thing is covered in a thick layer of exclusive white Belgian chocolate with cream cheese flavor that is made especially for Magnum.
This new flavor is part of the new Magnum White Range, which also includes Magnum White Almond. The tagline for the Magnum White Range is #NeverStopPlaying, for people who know how to reward themselves after a hard day’s work. It’s also a reminder to find fun in everyday life, take a break, and enjoy Magnum’s latest white chocolate ice cream bars.
We were one of the first to try the new Magnum Red Velvet! While we were enjoying the creamy ice cream bar, they showed us a clip featuring their newest ambassadors!
The Magnum mainstays are Raymond Gutierrez and Sarah Lahbati, with Janine Gutierrez and Martine Cajucom joining them. They embody the #NeverStopPlaying attitude, because they all work hard to excel in their respective industries – all while keeping a playful, fun attitude and outlook in life.
MAGNUM AND FASHION COLLAB
Magnum also kicked off its latest campaign with an exclusive fashion collaboration, and lucky pleasure seekers can win these goodies!
World-renowned bag-maker Aranaz created bags inspired by the Magnum Red Velvet:
Sunnies Studios has an eyewear collection curated just for Magnum Red Velvet:
Clothing designer Boom Sason has a chic collection just for Magnum Red Velvet:
You can also be the first to try the NEW Magnum Red Velvet! All you have to do is log on to www.magnumfliptoplay.com to unlock the eight locations within Metro Manila, and share the Magnum Flip to Play post on your Facebook page (make sure it is set to public so the organizers can view it).
On April 2, just be one of the first two hundred pleasure seekers in each location to show the shared post, and indulge in the newest Red Velvet flavor.
From April 14 onward, get the chance to WIN THE EXCLUSIVE PIECES from the #NeverStopPlaying Fashion Collection when you flip to play on www.magnumfliptoplay.com.
A new prize is up for grabs everyday – play as much as you can daily and increase your chances to take home one of 25 Sunnies his and hers #NeverStopPlaying kits, 6 one-of-a-kind Aranaz pieces, and 6 custom-fit Boom Sason pieces from the Magnum collection.
Magnum White Almond and Magnum Red Velvet will be available in all leading supermarkets and convenience stores nationwide.
To know more, please visit their website at www.magnumicecream.com or the Magnum PH Facebook Page.
