Firefly LED, the leader and most trusted LED brand in the market, partners with the Ateneo Blue Eagles for the upcoming University Athletics Association of the Philippines (UAAP) Season 82 this year.
Firefly LED Partners with Ateneo Blue Eagles
Firefly has chosen to partner with the Ateneo Blue Eagles Basketball team as it is one of the most trusted teams in UAAP, with a proven track record of success. The tie-up covers the senior and junior Men’s Basketball Team, as well as the senior Women’s Basketball Team.
The partnership was officially signed at the Blue Eagle Gym, Ateneo de Manila University, on August 28, 2019. In attendance were Ateneo de Manila University’s Assistant to the President for University Athletics Fr. Nemesio S. Que SJ and University Athletics Director Emmanuel T. Fernandez, and Firefly Electric and Lighting Corporation (FELCO) Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.
“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.
Riola, on the other hand, said the partnership with Ateneo Blue Eagles will allow Firefly to reinforce the presence in the UAAP and to further strengthen its brand affinity.
“Firefly has been sponsoring premiere basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.
Firefly LED is the first local lighting brand certified by TUV SUD.
TUV SUD is a world-renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges.
FAQs
1. Why did Firefly choose the Ateneo Blue Eagles as its partner for UAAP Season 82?
Firefly LED, the leader & most trusted LED brand in the market has been sponsoring premiere basketball league for the past several years and considers basketball as one of its equities because this is very much aligned with its core target market.
Firefly LED has chosen to partner with The Ateneo Blue Eagles Basketball team because it is one of the most trusted teams in the University Athletic Association of the Philippines (UAAP) with a proven track record of success.
2. What does this partnership entail? For how long?
Our current partnership covers the senior and the junior Men’s Basketball Team, as well as the senior Women’s Basketball Team for UAAP Season 82, but definitely we are looking forward to succeeding years or long term partnership.
3. Firefly has also sponsored the PBA. Are you looking to partner with other teams, or sports, as well?
Firefly has been supporting premiere basketball leagues such as the PBA, NBA & UAAP, and this year, we are proud to announce that we are the Trusted Lighting Brand of the PBA. Our partnership with the Ateneo Blue Eagles will allow us to reinforce our presence in the UAAP thus strengthening further our brand affinity with our core target market.
4. What is new with Firefly? Are there new products to launch?
Firefly LED is the first local lighting brand certified by TUV SUD. TUV SUD is a world -renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges. Firefly LED Bulbs are more energy efficient, 2x brighter than CFL & last 50% longer & are more durable than other LED Bulbs. We also have the Product Safety mark in our products and we are the only LED Bulb in the market that is tested and certified by Meralco in terms of Energy Efficiency.
These coming months, Firefly is gearing up for their CeleBright Christmas Campaign that will showcase Firefly LED Bright Christmas Lights. Watch out for their exciting products and programs this coming Christmas season.
For more information, please visit www.fireflyelectric.com.
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Note: this is a press release
