Beko’s new refrigerators are equipped with Sun Cycle technology to keep fruits and vegetables fresher for longer.
Who would have thought? I’m glad it occurred to somebody to mimic the sun’s natural light cycle to trick fruits and vegetables into staying fresh.
Eating fresh food is so important nowadays – we need all our vitamins and minerals to keep our immune system strong against all the bad viruses. While we can take multivitamins, fresh and natural is still the best and it’s the form that is most easily absorbed by our bodies.
However, fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. These vitamins are key for boosting the immune system, promoting a healthier heart, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease.
But, a new technology could help fruits and vegetables stored in the refrigerator stay as nutritious as the day we bought them.
Inspired by nature, powered by light, HarvestFresh is the innovative technology developed for Beko fridges. HarvestFresh uses three colors—green, blue and red—to mimic the 24-hour sun cycle and natural sunlight.
Here are some proud Beko HarvestFresh users, Chef Sandy Daza uses Beko HarvestFresh, too!
Recently launched in the Philippines, HarvestFresh will be available in select Beko Refrigerator models. Beko, Europe’s Europe’s No. 1 Appliance Brand, provides technology solutions that helps empower consumers to live healthier. Their whitegoods include refrigerators, cookers, washing machines, ovens and vacuum cleaners.
Total Quality Assurance provider Intertek Laboratories has independently verified that Beko HarvestFresh preserves vitamins A and C, which are two key contributors to a healthy lifestyle, for up to five more days.
During the first four hours of the HarvestFresh cycle, the crisper lights will shine blue, mimicking dawn and the first light of day. This is followed by two hours of green light replicating midday and a six hours of red light imitating the more muted tones of dusk. The drawers will then turn dark for 12 hours to represent nighttime.
“We believe in creating technology that responds to the needs of consumers. With HarvestFresh, we are helping them eat healthy and vitamin-rich fruits and vegetables,” said Gurhan Gunal, Country Manager of Beko Pilipinas Corporation.
Top or Bottom Freezer Compartments? Is there a difference?
During our Q&A, I asked if there was a difference between top freezer or bottom freezer models.
The answer is: NO. It’s just personal preference. Some people find bottom freezers more convenient, some prefer top freezers. In terms of power consumption, there is no difference.
Personally, I just prefer a top freezer model because I don’t like having to bend down just to get ice or other frozen items – which we do several times a day, especially during summer! Whereas vegetables are usually only taken out twice a day (when preparing lunch and dinner). Top freezer is just more convenient for me.
HarvestFresh and Beko’s other technologies are consistent with its mission of empowering the new generations to live healthier and providing accessible wellbeing for their consumers.
For more information, visit Beko Philippines’ Facebook page at facebook.com/bekoph
ABOUT BEKO
Beko is the global home appliances brand of the Arçelik Group and belongs to the Koç Holding, one of the largest conglomerates in Europe. The brand has been in the Philippine Market for five years and is currently available in select SM Appliance Centers, Robinsons, All Home, Anson’s, Savers, Great World, and Manila Imperial Appliances Stores, and Asian Home Appliance Center in Cebu, and in e-commerce partners: Lazada, Household Appliances Trading (hat.com.ph). This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels. For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.
Note: This is a press release.
